Rado is the products of Swiss Swatch Group, Rado was born in 1917, it mainly produced watch movement. In 1957, Swiss Rado produced the first batch watches named of “Rado”. In 1962, Rado produced the world’s first scratch-resistant watch – oval-shaped “diamond star” watch, laid the foundation for rapid development of Swiss Rado watches.

The brand history of Swiss Rado watches

When other brands are still using ordinary materials such as gold, copper or steel making watches, the Swiss Rado has started using tungsten titanium, sapphire crystal, high-tech ceramics, copper and other high-tech materials for the production of polycrystalline diamond watches. In the use of extraordinary materials, while the Swiss Rado watches are also designed with a combination of materials used to make jewelry watches that is elegant, while timing played a role.

Special design concept of swiss rado watches

For Swiss Rado watches, the design is a reflection of inner beauty. Rado never put himself just as a watch manufacturer, but an extraordinary design of the watch brands. Rado design distinctive, flowing lines, with a strong sense of modernity and innovation. Each design Rado only strive to go beyond the boundaries of time and space to create the perfect style. The unique external beauty and comfort of the watch are the results of working together by the designer and materials specialists.

The successful of Swiss Rado watches

For Rado, the product is the most important. The watch itself accurately convey the brand’s distinctive personality. Rado Another important factor is the success of effective marketing. From the Internet to traditional advertising, sponsorship to the table from the display cabinet, Rado has a unified global image. Rado’s customer service is very important part. Swiss Rado watches are always first place in the establishment of a customer service center, and then began to sell. The latest data system, good infrastructure, trained staff are the Rado brand guarantee of success. In the new century approaches, Rado will continue to explore the development of unique design easy to wear watches, brand positioning to be further consolidated.

Swiss Rado True Thinline watches

Rado True Thinline watches use the high-tech ceramics, it can easily meet the modern people to complete multiple tasks at the same time. This series of Swiss Rado watches can quickly adapt to temperature characteristics in changes. Excellent comfort and designed for easy to perspiration Wipe-clean surface, making it a wonderful sports equipment.

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